Employer branding is a term that has become quite popular in the HR ecosystem and can bring incredible results to your organization. Employer branding benefits
Read this post and know, in fact, the definition of this term and what are the benefits of adhering to the best practices of this technique.
What is employer branding
In a free translation, it means employer’s brand and is a technique that proposes a series of actions that aim to guarantee a good reputation of the company , making it attractive and differentiating it from others. Still, they are practices that contribute to your business being inviting in the eyes of professionals.
But these actions and attraction practices must be elaborated considering their own culture. Therefore, to start implementing employer branding , it is first necessary to know your organization’s core values and principles.
So, ideally, your company should attract people who are compatible and who see your culture as something that attracts attention. Furthermore, it is essential, in an employer branding strategy , that you get to know your employees, as they are the key players in making this strategy successful. Employer branding benefits
5 benefits of employer branding
1. Attracting new talent
The main objective of exercising employer branding is to attract professionals to your company — hence the term employer branding. Also, to be a brand that finds it easy to employ people. This contributes to qualified professionals and talented people wanting to be part of your organization and your team to become more and more specialized.
2. Talent retention
In addition to attracting, another major challenge for companies is to retain professionals. Many HR managers struggle to cut staff turnover and keep everyone happy in their jobs. In this sense, employer branding is one of the techniques that strongly contributes to reducing the turnover rate .
3. Employee satisfaction
Employer branding actions are focused on people. Intervention proposals, even at events, must be designed in such a way as to captivate your employees. That’s why it’s so important to know your team.
When a person is satisfied with his work, he certainly performs his activities much better and produces more. Therefore, the company’s performance, in general, also benefits.
4. Facilitates the recruitment and selection process
How many actions are taken to attract the right professional? In this sense, there are several paid resources in the digital sphere that are used to reach a suitable professional when finding an ideal candidate.
This way, with well-executed employer branding, recruiting and selecting people becomes easier and more successful. In addition to reducing costs and efforts to make a new hire. Employer branding benefits
5. Spontaneous media
Today, many companies are known as employer brands as they do an excellent job of attraction and retention. But why do people have this view? Because the employees themselves publicize the actions in which they participate.
Consequently, a post on social media ends up reaching people that the company would not organically reach. It is spontaneous media, advertising generated naturally, in a completely genuine way.
Knowing what employer branding is is not enough. What makes the difference is truly implementing it in your company . Without a doubt, this is an investment that brings great returns for your brand. But as said, it is only possible to carry out a good talent attraction and retention strategy when you know and manage your team members well. Employer branding benefits