Economics/Business

Motivational Techniques/importance/impacts on company/10 techniques

Motivation techniques are ways that HR and management can find, together, to increase the interest of employees and, with that, improve their performance and the company’s results. Motivational Techniques

A global survey by Gallup indicated that only 15% of workers around the world are engaged in their professional activities. The adoption of motivation techniques is crucial to change this reality.

In addition, it is important to contextualize the techniques for the current moment, when the home office and hybrid work are popular and can affect the company’s results .

In this post, in addition to knowing the main techniques that HR can adopt to keep a company’s employees motivated and engaged, we will talk about the importance of all this and its possible results.

What is personal motivation?

Do you know someone who still thinks that, just by having a job, a person should feel motivated, because they will have money to pay for their expenses? Motivational Techniques

For a long time, the idea that personal or collective motivation was linked to money prevailed. 

In fact, receiving a fair salary is something that helps people to be involved in their work, but that’s not all.

Personal motivation is what drives us to perform certain activities , fulfill specific tasks. 

With this in mind, it is easy to understand that money matters, but that the complexity of human beings leads us to several other factors that can be motivating or demotivating.

Personal and professional motivation side by side

The concepts can be presented separately so that they understand different spheres. However, we can say that professional motivation is linked to personal.

More specifically, professional motivation is the force or impulse that moves us to fulfill our work commitments. 

Something that leads us to meet goals, deliver more quality and even commit to career development.

Currently, the existence of a strategic HR leads to a better direction of people management in order to create better conditions for each employee to contribute to the company’s success.

To understand more in depth how the concept of strategic HR works and learn how to change this sector in your company, check out our video below with some tips.

Take the opportunity to subscribe to our channel and always stay on top of the news in people management. 

It is in this context that, even considering the separation of spheres, it is not convenient to completely dissociate personal motivation from professional motivation.

To make this idea even clearer, just remember that the younger generations aim for a better balance between personal life and work. Motivational Techniques

The importance of motivation

Especially once you know the concept, it’s easy to understand that lack of motivation can make it difficult for an employee to find the strength or drive they need to do their job well.

That’s why we talk about the importance of adopting motivational techniques in companies, something that can be understood as a strategy for business success.

The performance of each employee impacts the company’s results and unmotivated employees are unable to deliver their best . 

Thus, even if they comply with the planned activities, by not doing them in the best way, they end up harming the performance of the team and the organization.

Perhaps it is necessary to remember or simply reinforce the idea that, without being able to count on people, an enterprise can hardly survive. 

As we said, the days when offering a salary was the most employers could do are gone, as if the mere fact of offering a job opening was a favor. 

Today we clearly see that this is not how things work, is it?

In addition to all the rights provided for in labor legislation, employers need to look for ways to recognize the importance of human capital to ensure the well-being of their employees. Motivational Techniques

Something that, as it should be, also implies keeping them motivated and satisfied with their assignments.

The impact of motivation on company results

In order for you to better understand why your company should adopt team motivation techniques, let’s talk about the impact that this strategy can generate. That is, we talk about possible outcomes. Check out!

More quality at work

Do you remember the explanation we gave about personal motivation? Believe me, one of the forces that drive employees to do their jobs is their state of mind.

Happy employees are 31% more productive and it has to do with motivation. 

Keep in mind that motivating is not just presenting goals and suggesting that leadership follow, day after day, saying “go, you can do it!” as if he were a particular fan of each worker.

Part of the motivation strategies aim to promote team well-being and satisfaction with the work environment, as well as with the attributions that are given to each one.

That’s why we can say that a happier employee is an employee more motivated to achieve their goals and deliver with the highest quality . Motivational Techniques

This leads us to a scenario with fewer distractions, more involvement and commitment.

Motivation is an important factor to make a professional want to seek self-improvement, want to participate more in the presentation of solutions and be more willing to learn how to improve their deliveries.

That’s why the adoption of motivational techniques is about achieving better personal and team-level results. 

Something that, consequently, results in better results for the company.

Reduction in turnover

Happy and motivated employees don’t want to leave their jobs. Thus, betting on motivation techniques helps to reduce turnover , something that also impacts the company’s cost reduction, which we will talk about later.

Research shows that 1 in 3 professionals cite boredom ― one of the signs of a lack of motivation ― as the main reason for leaving their jobs. 

That’s because personal motivation also involves feeling useful and valued, as well as feeling challenged. 

When this doesn’t happen, professionals tend to lose interest in their work.

cost reduction

Have you ever stopped to think or even to measure how much your company spends in a high turnover scenario ?

It does not matter if the employee wanted to leave, contract terminations result in the payment of funds, especially since the possibility of dismissal by work agreement was regularized by the Labor Reform .

As if that were not enough, the termination of a contact leads to the need to invest time and money in a new selection process to fill the vacancy that was opened. Motivational Techniques

In the meantime, the performance of a team or the entire company can be compromised, which also generates financial losses.

This is why, by reducing turnover, the adoption of motivation techniques also reduces the company’s costs . 

Something that is intensified if we consider that the loss of talent may imply the need to invest in training to train new professionals.

As a complement, we must also say that companies that have engaged employees tend to achieve a profit that is up to 21% higher than that recorded by other organizations.

Improvement of the organizational climate

Another positive result of the bet on employee motivation techniques is the improvement of the organizational climate . 

The climate works as an indicator of satisfaction and shows how the work environment is perceived by the company’s workers.

Unmotivated workers don’t just affect themselves and their bottom line. 

A person’s lack of motivation can lead him to share his dissatisfactions and complaints with his colleagues, affecting them in some way.

Even if you don’t talk about how you feel about work, an unmotivated employee can perform poorly and this can harm the processes and results of an entire team. Motivational Techniques

With this, everyone can get upset, have their interpersonal relationships damaged and so on.

This is why the strategy of motivating workers tends to lead to the opposite scenario. 

That is, for a scenario in which the satisfaction of one is contagious to all, in which interpersonal relationships favor teamwork and the achievement of goals.

We said it before and we say it again: the happiness and well-being of an employee or an entire group of employees makes a difference .

Improving the employer brand

Employer brand is a concept that concerns how the employer brand, which is nothing more than the company, is seen by its employees. 

When the employer brand is good, it means that workers view their work and their employer in a positive light.

In addition to everything that has been said so far and that certainly impacts this perception, we add that when a company invests in motivation techniques, it shows that it understands the importance of its human capital . 

Otherwise, he wouldn’t mind creating conditions to motivate anyone.

This is another factor that contributes to improving the employer brand . Something that has the consequence of increasing engagement, reducing turnover and optimizing the process of attracting talent.

That’s because, it’s worth noting, happy and motivated workers speak highly of their jobs. 

Thus, a positive view of the employer brand is built before the entire market and not just internally.

The role of leaders and HR

When we say that personal motivation is what moves us to accomplish something, it may seem that it is an internal issue. In other words, an issue that depends on each individual and that’s it. Motivational Techniques

We imagine, however, that with everything you’ve read so far about the importance and possible results of adopting employee motivation techniques, you already understand that external factors have a big impact.

Part of these external factors depends on the top management of the companies. 

We are talking, for example, about defining good salaries, adequate corporate benefits, creating a career plan and guaranteeing an inclusive environment.

Another part depends on what is done on a day-to-day basis, something that more directly involves the HR sector and the leaders who work with the teams. 

In this regard, the basic thing is to understand that HR and leaders need to be aligned and work together .

Let’s understand better how this works!

The leaders and adoption of motivation techniques

It is based on their proximity to teams that leaders can collaborate with HR and with all employees in the application of motivation techniques.

First of all, leaders can give HR ideas based on their perceptions that are the result of a more direct relationship with workers. 

Thus, they can provide valuable information for HR to choose the strategies to be followed.

Yet, at the individual level, leaders are better able than HR to understand how each employee feels and reacts to stimuli. 

Something that just doesn’t happen, of course, if the leadership is distant and authoritarian, preventing this evaluation. Motivational Techniques

In a scenario of more openness and more exchanges, a good leader will know what factors to consider to “push” the personal motivation of each member of their team.

Once defined, the motivational techniques need to be applied to the team and this can depend a lot on the role of the leaders. 

First, because they need to assimilate and accept the idea of ​​driving part of this motivation. Second, because they should help track results.

HR and the adoption of motivation techniques

In turn, it is based on its expertise in people management that HR will define the best business motivation techniques for the organization’s group of employees.

Furthermore, it will work on the definition of indicators and metrics that allow a concrete evaluation of the chosen strategies. 

This is because the adoption of motivational techniques demands time, effort and resources. 

So, nothing more appropriate than it is possible to measure its impacts and promote eventual adjustments.

Throughout this process, it is up to HR to guide leaders on how to apply the techniques on a daily basis. 

It is even the sector that must assess the need to develop booklets, give lectures or even training to better prepare leaders for their mission.

Top 10 motivation techniques

Now that you know which agents are involved in the adoption of motivational techniques, it is time to know which are the main options for your company.

Some, you will notice, can be understood as essential, but they are not presented here by chance. 

Perhaps a new look is needed to understand them from the point of view of their motivational power. Others may be more flexible.

In any case, it is important that you evaluate which ones best fit the context of your company to define how and when to implement them. 

The adoption of motivation techniques is not done overnight, mainly because planning and consistency are needed. Check out!

1. Create suitable working conditions

Creating suitable working conditions is something that encompasses a number of factors. 

If we take the context of an office, for example, quality lighting, good tables and chairs are the basics. Internet with good connection is the minimum. Motivational Techniques

We won’t go into detail about these factors, because we want to go beyond what you already know you need to have to create a good work environment on a physical and technological level. 

We make just an addendum so that you pay attention to the necessary adaptations if your company hires PCDs .

Going further, the creation of adequate working conditions as a motivation strategy is directly related to the establishment of a more positive organizational climate .

Thus, HR can prepare leaders to be more open on a day-to-day basis with employees. 

You can also consider group dynamics aimed not only at improving teamwork, but at interaction and integration.

Integration efforts can even begin with onboarding , building on the motivation of new hires to positively affect the entire team.

2. Offer training and empowerment

Have you ever failed at something you needed to do with quality? It happens, but if the situation becomes commonplace and the person does not find ways to change this reality, it can end up being discouraged.

In a recruitment and selection process, HR does its best to find the best talent in the market and win their interest in the job. 

However, even when this strategy works is not a guarantee that training or qualification courses will be unnecessary.

In fact, investing in updating employees with upskilling and related methods is necessary for the company to always have the most qualified professionals.

Doing so allows workers to feel increasingly prepared and confident to perform their duties . Therefore, it is a technique of motivation.

Those who are faced with the opportunity to learn and do something new or do something better feel more interested and engaged with their work.

Also consider, as an example, the situation of workers who had to migrate to the home office or adopt hybrid work as a result of the pandemic. Motivational Techniques

The use of new technologies and tools has become crucial, but it can be an obstacle.

Therefore, for those who do not have much affinity with the solutions adopted in remote work, special training attention is motivating.

This is because this preparation gives access to the necessary knowledge. Something that reflects on trust and engagement.

3. Count on a career plan

Creating and implementing a career plan is a way of showing employees that the company values ​​the work offered and that there are many opportunities for growth within the organization.

Keep in mind that there are people whose professional ambition is to stay in the same position, maintaining stability for as long as possible. 

However, for many others, professional motivation is in line with the idea of ​​having a successful career moving up the organizational hierarchy.

Having a career plan, therefore, is a way to keep employees interested, to make them understand that when they dedicate themselves on a daily basis and achieve good results, they can reach higher positions. 

Can you understand now why this is a motivational technique? Well then!

4. Consider internal recruitment

And speaking of growth opportunities in the company, it is necessary to remember to put the career plan into practice by adopting a broad vision of possibilities.

With that in mind, let’s move on to something other than awarding promotions that make sense in a linear hierarchy. 

Reskilling is nothing more than professional requalification. Something that consists of acquiring new skills, with the most common objective being to change the area of ​​professional activity.

By betting on this strategy, HR and leadership can identify employees who have the potential to change areas within the company and do well in their new roles , perhaps performing even better.

Having this possibility on the horizon is interesting, because it helps to reduce costs and favors the retention and good use of talent. 

Also, professionals who are already aligned with the company’s culture and know its processes demand less training and time invested in adaptation. Motivational Techniques

With all this, internal recruitment tends to be a win-win process, benefiting both the company and the workers who are presented with a new possibility for growth and professional fulfillment.

5. Bet on feedbacks

It’s not today that you hear about the importance of positive or constructive feedback , is it? 

This type of feedback serves both as a guideline and as a motivational technique, because everyone doesn’t like to know they’ve done a job well done and be inspired by it.

Keep in mind that 77% of professionals say they would work harder if they had more recognition . 

It is also important to emphasize that the motivating power of feedbacks can be even greater if there is openness to exchange.

This means that it is not enough for a leader to appear to praise or criticize, it may be interesting to make room for feedback from the employees as well . 

Constructive feedback is an excellent opportunity to invite professionals to indicate possible solutions.

In general, those who get their hands dirty are better able to say what the bottlenecks, challenges or weaknesses of a task are. 

With that, if something doesn’t go according to plan, encouraging professionals and teams to point out better paths gives results, also because it motivates.

Offering feedback is part of a more strategic communication which, in turn, is crucial to maintain the engagement and motivation of employees working from home or who switch between home and office.

6. Allow employees to take a stand

Taking the hook from what has just been said, we reinforce the idea that opening up for employees to take a stand is a motivation technique. 

This is yet another solution that directly involves the leaders, not just the HR of the companies.

One of the points is that employees who feel they are heard are 4.6 times more likely to feel ready to give their best at work.

We can explain this by saying that when the positioning of workers is taken into account, the message sent is that the company values ​​them, trusts their knowledge and skills. 

And this is a return that contributes to awakening the impulse of personal and professional motivation.

That is to say, the openness for workers to share their ideas is something that is part of the most modern models of leadership and people management. And that doesn’t happen without reason.

7. Consider individual motivations

We’ve mentioned this motivational technique before, but let’s dig a little deeper into the idea.

Based on exchanges made with HR or based on their own understanding, a leader can adopt team motivation strategies and see this work well.

However, even if the group of employees is well aligned and working well collectively, seeing each one individually has its benefits. 

The first is to directly motivate them to contribute more and better , but it is possible to go further.

Remember the career plan and internal recruitment? More than the potential to choose who gets promoted or who can change areas, leaders need to observe profile, behavior and other factors.

Sometimes professionals want to grow professionally, but they don’t have the same vision as a leader who has a broader understanding of the company’s needs. 

With this, he does not see the possibilities and does not position himself in order to conquer them.

As a result, individual motivation also helps leaders to instigate and prepare good professionals to take on more responsible positions or to feel confident in the idea of ​​changing areas.

8. Create suitable goals

Both at an individual and collective level, it is important to know that people do not feel motivated when the goals set are unrealistic.

This is because they soon realize that they will simply not be able to reach them.

Sometimes, what a professional or a team needs is to take “baby steps” , that is, one step at a time until they gain more confidence, develop their potential and be able to face more robust goals.

Therefore, creating goals appropriate to the context of the company and its employees is a powerful motivation technique.

It avoids drops in income, frustration, increased turnover and, on the other hand, helps professionals to see their potential for learning and improvement.

This helps to arouse your interest in increasingly improving your performance and results.

Learn how to communicate these goals

Proper communication of defined goals is also critical, because a person needs to understand what their responsibilities and deadlines are in order to feel motivated to meet them.

We decided to make this addendum, however, to highlight communication as a motivation technique especially for home office workers . Motivational Techniques

It is essential that the company seeks ways to maintain the connection between employees and leaders, and between teams.

The idea of ​​continuing to feel part of a whole in search of common goals is important for motivation. 

Therefore, adequate tools for exchanging messages and managing projects and processes must also be considered.

9. Implementation of gamification

As an example of a more modern motivational technique, let’s talk about gamification . 

The idea is to use a dynamic similar to that of games (games) to engage and motivate workers to achieve goals.

Note that gamification is not intended to create unnecessary rivalry, but to create a level of “rivalry” that is healthy, more positive, and more productive . 

The purpose is, therefore, to stimulate the performance of teams through a kind of game.

With this, stages, rankings , challenges, exclusive prizes and other factors can be included. 

As it should be, they must be associated with goals such as increasing the number of sales, reducing expenses and others.

10. Manage corporate benefits well

Granting benefits to employees is a strategy for creating a competitive edge and promoting satisfaction with the company. 

It is important to know, however, that none of this works if the benefits are not adequate to the profile of the organization’s workers.

Good benefits management allows HR to identify the needs and preferences of its employees and offer options that truly add value to their lives.

Employees who are married and/or have children, for example, may be much more interested in a health plan that includes dependents than single workers. Motivational Techniques

On the other hand, employees who have children may enjoy having a daycare allowance and being able to count on flexible hours much more than having the possibility of having a scholarship.

What we mean is that, for it to be a technique of motivation, benefits must live up to the meaning of the word and offer something that really benefits the professionals of the company. 

Otherwise, they will be nothing more than a poorly made investment and unable to give the expected returns.

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