The term advertisement is preferably used in the context of advertising. Despite this, everything that is communicated through signs and words is also an advertisement. On the other hand, it should be noted that the verb comes from advertising annuntiare word in Latin, which means bring news to someone or do know one information . Advertisement
On television, radio, press, internet and other means of communication appear commercial messages that are known by the term “advertising”. These have two general characteristics:
1) they are all divided into parts (ad head, text or content and ad foot);
2) contain a logo or image that represents what it communicates.
The purpose of advertisements is clear: to convince a sector of the population to purchase a particular product or service. Of course, all social media require a specific type of advertisement. Either way, the advertisement has to persuade, remind and inform. Advertisement
The commercial strategies of the ads are based on some particular aspect: the comparison of a brand with the competition, the emotional impact or a very attractive unique proposition.
In the radio plan
In this case, the advertising message must be based on suggestive and direct language . In commercial terminology these ads are called wedges. Advertising wedges are made from the following elements: a concrete idea of what you want to broadcast, appropriate music and some sound effects that catch the attention of listeners. Advertisement
in the television field
The visual element is fundamental in this medium and oral or written messages acquire less importance. The product presented to the viewer must attract attention for some reason, such as the emotions it conveys or the originality of the content.
The first publicity in history
In the ancient world there was already a commercial sense, so there was a rudimentary advertising system . The British Museum in London retains the first written document in the form of an advertisement. In the papyrus used for the advertisement, a financial reward was offered to anyone who found a runaway slave, but at the same time the author of the message was a merchant who in the same text recalled that in his fabric store they sold beautiful fabrics. Advertisement