Economics/Business

What is organizational culture and why is it important/characteristics

What examples of organizational culture does your company identify with? Formal, informal, in line with technological advances, with participatory management or focused on the quality of life of employees? Know that these characteristics say a lot about the type of environment we offer to professionals working in the organization.

In this article, we will show the concept of organizational culture, its importance and how to identify symptoms that not everything is going well in the workplace. Also, to motivate the development of a proper and efficient culture, we will list examples of large companies recognized as successful in this regard. Follow up!

What is organizational culture?

The set of values, rules, habits and beliefs practiced in a company represent its organizational culture . It is exercised based on attitudes that should guide the behavior of employees. 

In other words, it is the DNA of the company. Therefore, the organizational culture is unique and each company develops its own. Thus, it will only make sense if the organization is identified with it. 

Thus, when an employee arrives at the company, the organization’s identity must be transmitted, so that he/she is able to adapt to the norms, values ​​and behaviors practiced. 

However, if the professional does not have a cultural fit with the company, it will be more difficult for him to feel part of the whole. 

Remember that organizational culture is not static . It transforms and improves gradually, according to the company’s plans or market demands. 

Finally, keep in mind that organizational culture works like a mirror. And the company needs to see itself reflected in it. 

How important is organizational culture?

In analyzing 160 organizations, writer and theorist William Joyce concluded that the most prosperous and successful had a strong culture that was widely shared by contributors. 

This study proves that the success of a business depends on HR, as there is no point in having qualified professionals if the leaders do not know how to keep them committed to the company’s goals and values. 

As a reflection of ethics and morals within the company, culture naturally guides the paths, that is, it guides decisions and prepares the organization for the future . Another benefit is the development of human capital , since the organizational culture enhances individual characteristics and respects the positioning of employees. 

As a result, the company is able to attract and retain talent , develop motivated teams and achieve above-average results. 

Therefore, maintaining a solid and strategic organizational culture can develop healthy competition between teams , contributing to the achievement of professional and business goals. 

But it is up to people management and leadership the task of disseminating the culture among employees , as this set of values ​​is essential for developing the guidelines that will guide the company towards the best results. 

What characteristics of organizational cultures are weak or bad?

An organizational culture that exists only in theory does not generate positive behaviors or develop good habits. And a toxic culture does not help the company achieve its goals. 

Just as a good culture motivates teams and helps them and the company grow, a weak or bad culture can affect productivity , generate absenteeism and turnover . 

Other consequences of weak cultures are low motivation, excessive competitiveness, lack of transparency and the existence of intrigue and conflict at all levels of the company. 

The following are the 5 examples of toxic organizational culture that are most common in the corporate environment.

1. reactionary culture

It represents the lack of flexibility to follow the natural changes that occur in the corporate environment. In this case, there is rejection of any change. It is common in companies with entrenched values ​​and beliefs that do not allow themselves to evolve. 

2. Club Culture

Here, there is excessive influence from the leader or those around him, resulting in flattery or favoritism. Everything revolves around the boss, in a club run by him. It usually happens in small companies, where the figure of the owner prevails. 

3. Culture of absence

Frequent in companies where absences are tolerated. In this case, absenteeism is not a concern and the employee feels free to not show up for work. Generally, the bad example ends up being followed by others. 

4. Comfort zone culture

In this situation, accommodation is preponderant, as the company and its employees do not take risks and challenges. When it occurs in large organizations, this culture results in loss of market space. In small and medium-sized companies, it represents an obstacle to growth. 

5. Formalist culture

The term already signals the excess of formalism and bureaucracy, implying in decisions that take time to happen due to long and time-consuming processes. It is a common culture in large companies, as changes involve many people, different sectors and departments. 

What examples can we have of large companies with a positive organizational culture?

Now that you know the negative effects of a toxic culture , how about knowing success stories to inspire or even apply in your organization? Check out 8 more examples of organizational culture, this time they are examples to be followed.

6. Google

It is a reference in people management for offering a relaxed, creative environment with attractive benefits . Among them, free meals, parties, trips and awards. The company’s culture is centered on the well-being of employees and invests in constant motivational strategies.

7. Netflix

The culture is totally focused on the employees . They are empowered to carry out their tasks in the way they see fit, as long as they meet the company’s expectations. Netflix preaches freedom with responsibility , generating flexible processes and behaviors that reduce unnecessary costs with excessive controls. 

8. Starbucks

With a focus on sustainability and well-being of people , the company’s mission: ” To inspire and nurture the human spirit, one person at a time, a cup of coffee and one community at a time.” Starbucks culture often promotes actions to encourage environmental awareness in customers. 

9. Nubank

Practice creative and relaxed culture . Employees are free to work as they wish, there is no dress code and the presence of pets is allowed in the work environment. Thus, the startup has a culture that attracts many professionals who dream of working for it. 

10. Facebook

The largest social network on the planet has a culture focused on teamwork and open communication . The company encourages the personal and professional growth of employees. Furthermore, the leaders maintain a horizontal and close relationship with the teams.

11. Twitter

The company’s atmosphere is friendly, relaxed and motivating . Employees are encouraged to take care of their physical and mental health, participating, for example, in yoga classes. Twitter encourages and supports diversity and teamwork. 

12. Apple

The company’s culture is focused on creativity , innovation and employee autonomy to develop their activities. Its founder, Steve Jobs, argued that Apple is an organization that works with art. 

13. Adobe

Employees participate in challenging projects , always with the full support of the company. In addition, it offers advantages and benefits , avoiding micromanagement and conveying confidence to professionals, so that they can perform their tasks in the best way possible. The keyword in the company’s culture is “trust”. 

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